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PERSONAL BUYING ADVICE

Which Apple device is right for you?

We translate what you do into the right specs. Clear, specific and with the next few years in mind.

Answer a few quick questions – for Mac, iPad or iPhone. You’ll get a recommendation with matching devices from our shop.

Book an appointment

What are you looking for?

Not quite sure yet? No problem – we’ll work it out together.

Who is the device for?

This decides which options we show you. It doesn't change the price.

What will you use it for?

Pick the most demanding one.

Hobby or work?

The more regularly you do it, the more headroom we plan in.

What do you expect from your iPhone?

This sets the price range we pick your iPhone from.

How big should your iPhone be?

Bigger shows more, smaller sits better in your hand.

How much do you have open at once?

Apps, windows, tabs.

How many photos and videos do you keep?

We mean what should live on the device itself.

On the go or at a desk?

This is how we find the right form.

What do you already have at your desk?

A Mac without its own display needs a display, keyboard and mouse.

A big screen at your desk too?

A notebook can be connected to a display.

How big should your iPad be?

Bigger shows more, smaller is easier to carry.

Online on the go – even without Wi-Fi?

With cellular, the iPad goes online by itself.

Roughly what's your budget?

The limits come from the prices in our shop. If nothing fits, we'll tell you.

How long should it last?

If you plan long-term, we add some headroom.

Numbers or arrow keys to choose, Enter to continue.

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Without JavaScript we can’t work out a recommendation from your answers. Have a look around the shop – or let us advise you in person.

Book an appointment Call us 07541 9203-0See all Macs See all iPads See all iPhones

Your apps

Office, studies, photo, video or specialist software: your apps determine what makes sense.

Memory

We plan based on your apps and the tasks you want to run at the same time.

Storage & ports

Consider files, photo library, backups and accessories together.

DEVICE ADVICE

Four ways to find your device.

Take your time on your own or decide together with us: choose the way that suits you.

Online Store

Browse, compare and order. Whenever you like.

Go to the shop

Configurator

Chip, storage, color: put your device together exactly the way you need it.

Configure your device

In-store advice

Visit us at Werastraße 42 in Friedrichshafen. We take the time to answer your questions.

Book an appointment

Online advice

By phone or video: no need to come in. We’ll get in touch with you.

Request online advice

Rather talk to someone directly? 07541 9203-0 · Mon–Fri 9 am–6 pm · Sat 10 am–2 pm

Tell us about your day.

A list of your apps, your current device and the things that bother you about it are a good start. We’ll show you the differences based on these requirements.

MacBook Air with personal buying advice

Let’s talk about it.

Tell us what you have in mind. We’ll work out the next step together.

Book advice Get in touch

What the specs mean.

CPU, GPU & Neural Engine

The CPU handles general computing tasks. The GPU takes care of graphics and many parallel calculations. The Neural Engine speeds up supported machine-learning tasks. Which specs help you depends on your apps.

Memory

16, 24, 32, 48 GB or more: what matters are the apps running at the same time, file sizes and your future needs. On current Apple silicon Macs, the built-in memory can’t be upgraded later.

SSD storage

256 GB, 512 GB, 1 TB or 2 TB: first look at how much space is actually used on your current device. Plan reserves for photos, projects and the years ahead. External drives and backups are part of the decision.